Mother’s Day

Mike Deets

Mike Deets

All good parents want to see their children succeed in life.  From infancy children are taught right from wrong.  We help them take their first steps, teach them manners, how to eat without slopping their food all over the place.  As toddlers they are taught to socialize with others, and share what they have.  We take care of them when they’re sick, applaud their efforts when they’ve been good, and discipline them when they haven’t.   Mothers are our first teachers and school us in life’s lessons, and instill in us strong moral values. When a child goes off to school on that very first day, it’s hard to let them go.  The children are still dependant on us and not quite sure what’s ahead.  Some might go kicking, screaming and fighting all the way.  Others might quietly squeeze the life out of your hand until the very first school bell rings.

We nurture our children and encourage them to be upstanding and outstanding individuals.  A mother is all about raising her young and getting them to the point where they can stand on their own and be independent.  Whatever we accomplish in life, it’s a reflection of those early years and the upbringing we were given by our parents.

When you first decided to begin your small business, that was your baby.  You raised it from a seed of an idea.  You nurtured it as a mother does a child.  You watched it grow, and blossom into what it is today.  It could not have survived without your loving care.  You are just as proud of your business as you are of your flesh and blood children.  Now it’s time to guide your business into the future.  It might be a bit scary at first to see your baby fly away for the first time, but you want it to be as successful as possible.  It’s time to push that baby out of the nest and test its wings.  It’s time to get your business online.

Contact Mike Deets at Deetslist for instructions to help you over the hurdles.

Kathy Williams, Chief Editor for Deetslist  

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The Eight Senses

Mike Deets

Mike Deets

The Eight Senses

We’ve grown up knowing that we have five senses; touch, taste, sight, smell, and sound.  Each of these five senses convey a particular message to the brain.  When we see something we take in the color, and the shape of a thing.  We can identify it by looking at it.  Or not.  Sometimes no matter how long we look at something, we still don’t know what it is.  I’ve seen some art that falls into that category.

With our sense of touch, we can send more information to the brain to further identify what we’re seeing.  Let’s say we’re looking at a puppy.  We can see that it’s a puppy, and when we touch it, it’s soft and warm and squiggly.  But we’ve disturbed it from its nap and it begins to make little squealing noises.  Our hearing transmits this information to the brain and confirms that it is indeed a puppy.  We pick the puppy up to calm it, it yawns and we get a whiff of puppy breath.  Yep, it’s a puppy!  I really wouldn’t recommend tasting the puppy!  Our first four senses were enough to verify it.

There is also a sixth sense.  That’s your Spidey sense.  That makes the hairs on the back of your neck stand up when you sense danger.  It’s more of a premonition kind of a sense.  A lot of people, including me, think of this as our Guardian Angel.  I remember when mine saved me from being run over one day.  I was walking along the sidewalk at a pretty fast clip, and wasn’t even thinking someone could be backing out of their driveway.  When I got to the very edge of one driveway, I just stood stock still for a split second like I had run into an invisible wall.  The next thing I knew a car was barreling out of that driveway and if I had taken one more step, it would have been my last.

That brings us to common sense.  The other senses can only get you so far in this world.  Common sense dictates how best to use them.   Common sense will tell you not to touch fire or you’ll get burned.  It can also tell you to look before crossing somebody’s driveway.  We use our common sense on a daily basis in business and in our personal lives.  It’s when we ignore it that we get ourselves into a bind.  There is also something called business sense.  If your business sense is telling you that you need to consider expanding your business and branching out online, you might want to consult an expert to help you get on the right track.  If so, the person to call would be Mike Deets at Deetslist.  He’s the best!  Listen to your common sense, and your business sense, and let Mike Deets help.

Kathy Williams, Chief Editor for Deetslist

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Senior Citizens vs. Technology

My parents

My Mom & Dad

My mom used to use a computer when she worked at the Pueblo Star Journal/Chieftain.  She describes it as a monster with reels of tape that were the size of a large platter.  She says that thing used to give her fits.  The sheer size of it would have scared me!  I know she was really happy when she retired and didn’t have to mess with that thing anymore.

My dad’s first piece of modern technology was given to him by my brother, so he really cherished it.  It was not a computer, but a word processor.  It didn’t take that long for him to learn how to use it and he used it often.  He was heartbroken when it finally quit working.

My sisters and I chipped in and got him a new computer, but it just wasn’t the same for him.  He was finally able to ignore everything on it but the word processing program and he was happy.  We even got them on email and eventually the internet, and they seemed to be enjoying it.  I could look forward to having email from them every evening.  But then, as computers often do, it messed up and the family expert was called.  That was me.  And believe me, I’m no expert!  I did what I could though, and if I couldn’t then my husband would try and usually we’d have them back up and running before we headed home.

Sometimes they’d click on the wrong thing and they had no idea what had happened.  They eventually stopped using email and gave up the internet altogether.  Whenever they wanted to order something or look something up, they called me.  I did their research on whatever subject they wanted to know more about.  My husband would do their online shopping for them, comparing prices and finally ordering the item they needed.

They still enjoy technology as long as they aren’t the ones having to use it.  Because of that, they had no idea what a blog was or anything I was talking about in relation to what I do.  While we were there last weekend, I read them some of the blogs I had written for Deetslist.  They got a real kick out of it!  I haven’t seen either one of them laugh that hard in a long, long time!   The remembrances of my childhood that I’ve shared with you, are precious memories for them…some they hadn’t thought of in a long time.  It did my heart good to give that gift to them.

My parents are not fussy people.  They prefer simple over complicated any day of the week.  When it comes time for special days like Mother’s or Father’s Day, birthdays or Christmas, they tell us not to get them anything.  They have all they want in each other.  I’ve outsmarted them on several occasions though and make something for them.  It’s usually something I’ve put together using my computer.  Knowing that, my mom has put in her order.  What is it that she wants?  All my blogs printed out in book form and bound together so she can hold it in her lap and turn the pages while she reads and rereads all those precious memories.  I think I’d better get busy.  Mother’s Day will be here soon!

Kathy Williams, Chief Editor for Deetslist


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How Important Is Trust In Business?

Young kids

Me & My Siblings

Our parents are the first people we get to know when we enter this life.  They are the ones that teach us to trust.   Trust is a very important issue not only in our everyday lives, but it’s also a very important issue in doing business online or off.  If customers don’t feel they can trust you, they won’t do business with you.

I was reminded of this trust issue on a recent visit to my parent’s.  My father was recounting a time when I was very young and he saved my life not once, but twice, within a single hour.  We had been visiting with his folks one hot summer afternoon.   My siblings and I had been running through the house like banshees.  It was nearly time to leave and my father insisted on a few moments of quiet time with his parents.  He shooed us out of the room and told us that under no circumstances were we to run in and interrupt.  My brother, sister, and I stood there in the hallway and watched as my dad closed the door on our little faces.  It wasn’t long before I got into trouble.

Still standing there outside that closed door, I popped a lemon drop into my mouth and soon after began choking on it.  There was no way I wanted to open that door and disturb my parents so my siblings and I tried to deal with the problem ourselves.  They took turns slapping me on my back.  I kept trying to cough it out, but it was well and truly stuck and it was getting harder and harder to breathe.  I knew I was going to have to do exactly what I had been told not to do.  The only question in my mind was how much trouble was I going to be in because of it.

I tried as hard as I could to honor my father’s wishes that day, but I needed my parent’s help.  Even in that emergency I did not want to let either one of them down, so instead of opening the door and rushing into the room, I banged on the door to get one or both of my parents to come out to me.  When my father flung that door open, I knew he was mad, but he quickly recognized the immediacy of the situation, stuck his finger down my throat and out popped that lemon drop as pretty as you please.

Not long after that choking incident, we piled back in our car and headed down the long country road that led to the highway and home.  It was somewhere along that narrow road when I decided to stick an ice cube in my mouth…and you guessed it, it went right down my throat and got stuck.  I was sitting directly behind my father who was driving and I began hitting the back of his seat.  I couldn’t even talk.  All I could do was bang on the back of his seat.  My mom looked back to find out what was going on and spoke for me, demanding that my father stop the car immediately.  While he was still in the process of slowing down, my mom was opening her car door, my dad was reaching over the back of the seat, sticking his finger down my throat and popping that ice cube out.  Before the car came to a complete stop my mom was jumping out of the front seat and into the back seat.  My dad had an awful lot to deal with all at once, saving me again, and trying to keep my mom safe too.  It was a crazy day, but we survived it.  If I hadn’t known it before, I knew it then, that my parents were people I could count on in any situation.

I guess it was because of the way I trusted my family, that I automatically trusted everyone I encountered in my life.  I have learned in recent years that trust is something earned, not given as a gift.  That was a pretty painful lesson to learn, but I learned it the hard way.  There are so many people in this world who are trustworthy, and so many who aren’t.  It’s difficult telling them apart sometimes, especially when dealing with nameless, faceless businesses online.  So, if you have an online business, or are considering starting one,  don’t be shy.  Make yourself known to your internet customers, introduce yourself and your site with a video.  Not sure how?  Ask Mike Deets, who is a very knowledgeable, trustworthy, and helpful person.  He is in business to help your business succeed.

Kathy Williams, Chief Editor for Deetslist  

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Connecting Through Storytelling

Deetslist logo


Everyone has a story to tell.  Things happen in life, sad things, funny things, things we find amusing, entertaining or informative.  These bits and pieces of people’s lives make for some really interesting stories, and people LOVE a good story, especially if it’s told well.  There is an art to telling a good story.  Some people are naturally good at it and some are not.  Sadly, I’m not.

While still a schoolgirl, I would hear a funny joke during the day and try to repeat it for my family as we sat around the dinner table in the evening.  I can’t even count how many times I started to tell a joke and forgot the punchline.  After a while, the fact that I could never remember the punchline became a joke in and of itself and would cause my family to go into fits of laughter.  No one else in the world could possibly understand what was so funny unless they had gone through a similar experience.  That’s what connecting with other people is all about.  That’s what makes a great storyteller great.  The ability to connect with others and bring to their minds a similar experience, or touch their hearts in some way.

Content marketing is a lot like storytelling in-so-much as you need to connect with your readers.  If you’ve ever read and re-read the same book over and over again to your children, or sat and watched the same movie with them until they had every word committed to memory, you know what I’m talking about.  Adults may not read and re-read the same article over and over again, but if they enjoy it they will pass it on so their co-workers, family and friends can enjoy it too.  There really is no formula for a successful story other than it needs to connect to the audience in some way.

I’ll try to explain what I mean this way.  I was watching “American Idol” last night when one of the judges told one of the contestants that she needed to connect to the audience.  Her singing was spot on, but the connection to the audience was minimal.  She had no emotional connection to the song she was singing, so how could she expect the audience to feel the emotions those lyrics were trying to convey?  Anyone trying to connect with an audience of any kind needs to do the same thing.

Kathy Williams, Chief Editor for Deetslist

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Bad Smell

What Stinks?


Most people like mint.  Maybe I’m the only one that absolutely cannot abide the smell, the taste, or even its growth habits.  I’m definitely not most people!  I hate mint breath!  Sometimes I just gag when I’m surrounded by a crowd of mint suckers.  Everyone sucking on a mint and then breathing that horrid smell in my presence.   You’re assuming everyone likes the smell of minty clean breath.  I’m sure they think that because they’re sucking on a mint their breath is pleasing.  I’m here to tell you you’re wrong!!!!

In my opinion, it’s a big mistake to make such assumptions.  Just because most people like something, it’s assumed that everyone likes it.    The same holds true with anything else.  What a few people like there are more that don’t like it, or vice versa.  For instance, I like the smell of skunk, but I know most people can’t take it.  Whenever I encounter that lovely musty fragrance of skunk spray, I breathe deeply and enjoy the scent.  Most people hold their breath, cover their noses and run the other way.

We are all different….but that’s a good thing.  If we all looked the same, liked the same things, or acted the same way, it would be a pretty dull world. Even those who can’t stand for others to be different from themselves wouldn’t be happy because they’d have nothing to complain about.  I believe our differences should be celebrated!  And if you’re a marketer, online or off, then you have even more reason to celebrate.

The fact that everyone is different explains why it’s important to conduct polls and send surveys to your customers.  That way you can find out their likes and dislikes so you can concentrate your efforts and zero in on your intended targets…those most likely to do business with you.  To me, there is nothing more annoying than companies across the nation using that same ingredient because they assume it’s what everyone wants.  Yep, you guessed it, I’m talking about mint flavored oral hygiene products!   YUCK!

Kathy Williams, Chief Editor for Deetslist

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The Southern Colorado Coalfield War

Mine Entrance

Mine Entrance

In retaliation for the Ludlow Massacre, The United Mine Workers of America (UMWA) started passing out guns and ammo to residents of the other tent colonies.  That war lasted 10 days!  10 days of miners shooting it out in the streets with the militia.  The federal government sent troops in to disarm both sides.  The shooting ended, but the strike raged on until December of 1914.  That’s when the union ran out of money and the strike was ended.

What were the demands that these men, women and children were risking their lives and dying for?

They wanted their union, the UMWA to be recognized as a legitimate union.

They wanted a shorter work day.

An increase in pay.

Pay in money instead of “scrip”.

Pay for everyone doing all jobs, where previously only those who dug the coal were “paid”.

They also wanted their own representative to weigh the coal because they did not trust the “company” man.

They wanted to live where they chose.

They wanted to see doctors of their own choosing.

In short, they wanted to be treated fairly.

Although the strike was considered to be a loss for the union, it drew nationwide attention not only to the Colorado miners, but miners, and factory workers across the country.  John D. Rockefeller Jr. was held up to public scorn and ridicule in the press, which eventually lead to better working conditions for the coal miners and steel mill workers in Pueblo and southern Colorado.  It took several years for the government to draft and pass the new national labor laws, but they eventually got it done, and working conditions improved throughout the nation.  The labor laws and child labor laws we have today are thanks in large part to this gruesome time in Colorado’s history.

As we celebrate Easter this Sunday, let’s also take a moment to remember the brave men, women and children who fought and died in the Ludlow Massacre and the Southern Colorado Coalfield War.

Kathy Williams, Chief Editor for Deetslist

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